Tone & Context

The story you are trying to tell - your message - is always delivered with two other important markers - tone and context. Here in Georgia voters are deciding a key Senate race. Millions of dollars have been spent on both sides and we have been inundated with political ads before every YouTube clip, billboards on every block and more junk flyers than we received since AOL launched (for the under 40 crowd a lesson here).

On a smaller scale, individuals have expressed their political standing through polite signs displayed on well-manicured yards as well as aggressive posters slapped on telephone poles. While the sentiment is the same - people like us vote this way - the tone and context are radically different.

​Keep this in mind as you tell your story. How your audience perceives the message and whether it drives them to take action is influenced by tone of voice and the medium you use to deliver the message. Tell your story with intention.