Share Your Fruit

I cut open the persimmon and its orange flesh yielded a trickle of sticky juice onto my fingers. I lifted a fat slice into my mouth and was immediately reminded of apricot and the texture of a ripe tomato.
 
It was a gift from Pavan Iyer, owner of eightvillage, a place-based design consultancy that has an office in my workspace. He had brought a sack full of persimmons to share, explaining that his parents have a tree in their backyard that is laden with these sweet gems each October.
 
I was intrigued because I’d never tasted one. I didn’t know anything about persimmons. Had never thought to seek one out. Had never wondered about this delicacy. But because he shared one with me and told me about the tree in his parent’s yard, I had a new place in my brain for “persimmon.” And it is associated with Pavan.  
 
Good storytelling – effective marketing – persuasive communications – starts with the generous act of sharing a taste of your offering with us. To create a connection in my mind with what it is you do.
 
What fruit are you sharing?