2/25/2021 4 Comments SemioticsHave you ever seen an advertisement for a jackfruit? Or sand? It doesn't make sense to advertise a commodity. If they are all the same, I'll just pick the cheapest one. Unless you have a monopoly, you will likely only see a financial benefit if you’ve built a brand - or at least registered a trademark — for your offering.
Ten years ago a navel orange was what you'd put in your kids lunchbox. But California farmer Bernie Evans changed all that. (The Wall Street Journal article here). A bad freeze devastated the state’s citrus harvest and he looked for a cold-hardy orange. He learned that one option, clementines, which at the time were imported from Spain, were selling well on the East Coast. He signed a deal with a nursery to multiply clementine trees and sell them to him exclusively. He then trademarked the name “Cuties®” and launched a $20 million national television and point-of-sale advertising campaign. You’ve probably had some on your kitchen counter recently. Think carefully about the name you’ve chosen for your product, service or business. It is an important part of the story.
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2/8/2024 11:55:25 pm
But also facilitates easy storage in homes and vehicles. The robust construction ensures durability, allowing users to confidently engage in a myriad of activities without compromising on safety or comfort.
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2/9/2024 01:11:01 am
University students living off-campus learn to navigate and celebrate differences, fostering a sense of openness and acceptance that is valuable in an increasingly globalized world. Living off-campus facilitates networking opportunities beyond the university community.
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2/9/2024 01:14:48 am
But also positions the studio as a trendsetter in the ever-evolving landscape of music production. Recognizing that every artist has unique needs, top vocal recording studios offer customizable recording packages.
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2/22/2024 03:18:51 am
Preventing unauthorized access, and detecting and responding to security breaches in real time. With the increasing complexity and frequency of security threats, there is growing emand for innovative security technologies.
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Petro KacurI have a variety of interests and enjoy sharing my reflections on them here. Archives
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