The same story told by different artists can radically change how an audience connects to it. The same is true of your marketing story. Your presentation is important. Last night the NFL paired a country music star, Eric Church, with an R&B singer, Jazmine Sullivan to perform the national anthem before the Super Bowl. It symbolized the need for unity in an ongoing charged time of racial discord for the nation - a smart move for the NFL.
When Jimi Hendrix played the "Star Spangled Banner" at Woodstock it became a protest anthem about the Vietnam war. It reflected the pulse of the nation at that time. Very different from Whitney Houston's patriotic version at the 1991 Super Bowl.
How you present the material changes everything. Same content, different delivery. How are you communicating?
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