Impactful stories earn our attention through emotion. An emotion that connects to a deep desire. A desire to avoid loss. A longing to be important. A craving for love.
Open your story with strong emotion. Now that my heart is engaged, my mind will follow.
Tell me you can guide me to happiness, like this sign in front of Bantam + Biddy. Lure me into your story, into your brand, with an emotional story.
Novelists know the importance of an emotional opening line. One of my favorite authors, Donna Tartt, opened her debut work, The Secret History, like this:
“The snow in the mountains was melting and Bunny had been dead for several weeks before we came to understand the gravity of our situation.”
Give me intrigue. Make me want to learn more about your offering.
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