Listen

On my morning jog today I left the headphones behind and focused on listening to ambient sounds encountered on my run.
 
I just listened. I didn’t plan out my day or think about yesterday’s failures.
 
I heard the hum of cicadas everywhere. Birdsong – different melodies in each tree. Cars whooshing by. My own labored breathing up the hills. The footfall of my sneakers. The crunch of dry leaves underfoot from kids walking to the bus stop. A lawn mower rumbling across the golf course.
 
If you listen with intention, you’ll hear a lot.
 
Listen today. What do you hear when you are doing your best work?
 
What does it sound like to be a customer of your business? What do they hear? Music? Your voice? Your answering message?
What is your tone? When do they hear from you? What are you telling them? What are they telling you? What does your brand sound like?
What emotions does it evoke? What mood does it set?
Is the sound soothing? Whimsical? Energetic? Inspiring?
 
What does your story sound like?