3/19/2021 0 Comments
Brown Paper Bag
Often that which is unspoken, unmarked or otherwise unheralded is what carries the strongest message. The Trader Joe's near me is packing groceries in unbranded brown paper bags. Not sure if their intention is to make a statement about an environmental issue or frugality.
Nevertheless, it sent a message that feels in line with their brand. Have you ever resisted the urge to put your logo somewhere? Or chosen subtleness over shouting?
As an aside, the flat bottomed paper bag was the brainchild of Margaret Knight in 1868. She had to fight a legal battle for a patent against a man who tried to steal her idea. Hear the story in this 11 minute podcast: https://thememorypalace.us/no-116842/
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