Signals

Stories are signals. A way to connect with people you believe might share your values. Those that possibly think the way that you do.
 
You can do this by sending up a flare. One that says “Here I am. Do I remind you of something?” It doesn’t have to resonate with the world at large. Just the people you want to connect with; the people with whom you want to collaborate.

Which means it can be delivered in code. A semaphore flag. An inside joke. 
 
I snapped this photo at a Whole Foods check-out line. If my basket includes organic kale and probiotic kefir then this clever message, the language it uses, the topic it introduces, might appeal to my sensibility.
 
Are you sending signals? Are they intentional?