Petro Kacur
  • Home
  • About
  • Telling Stories
  • Contact
  • In the News
  • Home
  • About
  • Telling Stories
  • Contact
  • In the News
Search by typing & pressing enter

YOUR CART

2/3/2021 1 Comment

Origin Stories

Picture
Often we ask people "Where are you from?" What we are really doing is looking for common ground, "Oh, I have a friend that's also from Buffalo!"  Or we are seeking to understand her, "So you must be a Bills fan."  Our origin stories communicate the experiences and values that shape our worldview.

That is also true of organizations. I saw this ice axe displayed on the wall at my REI sporting goods store. It is a symbol of company's roots which started as a co-op to buy mountaineering equipment in 1935. You can read that story on their website here.

Sharing your organization's origin story communicates something important to your customers. Tell that story with an intention to connect over shared values.
1 Comment
Ethan Gould link
11/4/2022 05:24:38 pm

Change north may number. Scene clearly century us north.

Reply



Leave a Reply.

    Petro Kacur

    I have a variety of interests and enjoy sharing my reflections on them here.

    Archives

    March 2021
    February 2021
    January 2021
    January 2020
    December 2019
    November 2019
    October 2019
    May 2019
    March 2019
    February 2019
    January 2019
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    July 2017
    June 2017
    May 2017
    April 2017

    Categories

    All

    RSS Feed

Proudly powered by Weebly