Cultivate

Cultivating your audience leads to awareness and, over time, trust. The kind of trust that creates engagement with your brand. And engagement gives you the opportunity to serve and profit.
 
Cliff knows about cultivation. And beer. His BREW-ed tours of Ashville breweries mix entertainment and education delivered to lager lovers as we quaff excellent local brews.  
 
Cultivating a plot of earth requires labor and care. Turning over soil so that it is ready to receive seeds. Digging in. Educating. Telling a story.
 
If I understand you -- if I learn something about your offering, its history, how it works – then I am more inclined to engage. I’m more likely to buy. If you cultivate a plot of soil your seeds stand a better chance of yielding a profit.
 
After I took the tour, I went back to one of the breweries and bought beer.
 
Cheers. Now go cultivate.